Wine tastings most effective sales drive

04 April, 2008

In-store tastings are the most effective way of boosting sales, according to an exclusive OLN survey of independent wine merchants. Almost 200 independent merchants took part in the survey.

The results could provide some post-Budget comfort for retailers who are finding it harder than ever to compete with the prices on offer at multiple rivals.

Which of the following promotions do you offer?

Money off 32%

Multibuy eg two for £10 36%

Sampling and tastings 49%

Prominent display with no discount 14%

Case discounts 60%

Which type of promotion is the most effective?

Money off 8%

Multibuy eg two for £10 20%

Sampling and tastings 41%

Prominent display with no discount 0%

Case discounts 29%

Source: OLN survey of 197 independent wine merchants




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter