The results could provide some post-Budget comfort for retailers who are finding it harder than ever to compete with the prices on offer at multiple rivals.
Which of the following promotions do you offer?
Money off 32%
Multibuy eg two for £10 36%
Sampling and tastings 49%
Prominent display with no discount 14%
Case discounts 60%
Which type of promotion is the most effective?
Money off 8%
Multibuy eg two for £10 20%
Sampling and tastings 41%
Prominent display with no discount 0%
Case discounts 29%
Source: OLN survey of 197 independent wine merchants