Vin Vans' votes victory

18 April, 2008

Adnams' Cellar & Kitchen Stores has launched a delivery service by store staff to add a personal touch to online and mail order sales.

Each of the nine stores in the chain - the group's first London shop opened in Richmond last week - now has a van branded with Cellar & Kitchen's new logo, which staff can use to deliver

to addresses within a certain radius.

"It is a huge customer benefit as well as having benefits for us, because we can go out and talk to our customers and personalise the service even more - you are putting a name and face to a website order," said retail development manager Caroline Fox.

"We are really excited about that."

The delivery vans - called Vin Vans - have proved a hit with store staff.

Woodbridge manager Duncan Gooch said: "It is my pride and joy at the moment. We are really pushing the Vin Van, which is a wine van at customers' beck and call if they can't get to the store or if they want to get bulky items home."

Southwold manager Craig Biggar added: "It is a more personal service, we can talk to the customer knowledgeably about the wine we are delivering and also be careful with it, so it is not just dumped on a doorstep."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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