Wines of the World goes to the movies

02 May, 2008

London merchant Wines of the World has combined its hand-selling expertise with new technology by introducing video

to its website, winesoftheworld.co.uk.

Visitors to the site are

greeted by a professionally shot short film of co-owner Anthony Jones tasting Saint Veran Domaine Le Crais 2006, a ú10.99 wine currently on offer at the merchant, which has branches in Earlsfield and Clapham.

Jones ' business partner Jason Bellis said: "It's only been up a week or so.

"We had an offer from one of our customers who has started up her own business as a film maker. It's one of the improvements we've made to our website and they're going to produce a DVD for us as well."

The clip is being used to help promote the film maker's company and Wines of the World is yet to decide whether to produce new videos for other special offers.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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