Wines of the World goes to the movies

02 May, 2008

London merchant Wines of the World has combined its hand-selling expertise with new technology by introducing video

to its website, winesoftheworld.co.uk.

Visitors to the site are

greeted by a professionally shot short film of co-owner Anthony Jones tasting Saint Veran Domaine Le Crais 2006, a £10.99 wine currently on offer at the merchant, which has branches in Earlsfield and Clapham.

Jones ' business partner Jason Bellis said: "It's only been up a week or so.

"We had an offer from one of our customers who has started up her own business as a film maker. It's one of the improvements we've made to our website and they're going to produce a DVD for us as well."

The clip is being used to help promote the film maker's company and Wines of the World is yet to decide whether to produce new videos for other special offers.




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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