New look for French sparklers

19 September, 2008

French sparkling wine brand Veuve du Vernay has been relaunched with new-look packaging.

The Patriarche-produced Veuve du Vernay Brut NV and Brut Rosé NV have both secured listings in Tesco and the Co-op.

The Brut is a blend of 40% Colombard, 40% Sauvignon Blanc and 20% Chardonnay.

The rosé is made from 100% Tempranillo and is described by the producer as "fresh and fruity on the nose, complemented by smooth, velvety bubbles, with

raspberry and red fruit flavours on the palate".

The brand is being positioned "as a cheaper alternative to

cava and Champagne", according to a spokeswoman.

"With an rrp of £6.99 it should help consumers save their pennies without having to cut all things sparkling from their shopping lists," she said.

It will be available in the UK through Fulham-based Patriarche Wine Agencies.

Export director Vincent Goyat added: "We have plans to extend the range over the coming months."




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COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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