In brief

10 April, 2009

Cadbury Wispa is back on TV from this week with a series of 10-second TV ads based on the For the Love of Wispa campaign, which invited fans to participate by pledging items on a dedicated website.

Red Bull will be available in bigger 47.3cl cans from this month with a recommended retail price of ú1.99.

United Biscuits has appointed Paul Graham as UK sales director. Graham has been with the company for 11 years and has been promoted from his current role of grocery trading director.

Vimto Soft Drinks has created a 25cl re sealable pouch with a twist cap designed for on-the-go consumers. It will hit shelves in May.

BIC has joined forces with the ING Renault Formula One team to launch a limited edition collection of BIC Mini and Maxi lighters and cases in its famous racing colours.




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Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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