In brief

10 April, 2009

Cadbury Wispa is back on TV from this week with a series of 10-second TV ads based on the For the Love of Wispa campaign, which invited fans to participate by pledging items on a dedicated website.

Red Bull will be available in bigger 47.3cl cans from this month with a recommended retail price of £1.99.

United Biscuits has appointed Paul Graham as UK sales director. Graham has been with the company for 11 years and has been promoted from his current role of grocery trading director.

Vimto Soft Drinks has created a 25cl re sealable pouch with a twist cap designed for on-the-go consumers. It will hit shelves in May.

BIC has joined forces with the ING Renault Formula One team to launch a limited edition collection of BIC Mini and Maxi lighters and cases in its famous racing colours.




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Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

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