In brief

10 April, 2009

Cadbury Wispa is back on TV from this week with a series of 10-second TV ads based on the For the Love of Wispa campaign, which invited fans to participate by pledging items on a dedicated website.

Red Bull will be available in bigger 47.3cl cans from this month with a recommended retail price of £1.99.

United Biscuits has appointed Paul Graham as UK sales director. Graham has been with the company for 11 years and has been promoted from his current role of grocery trading director.

Vimto Soft Drinks has created a 25cl re sealable pouch with a twist cap designed for on-the-go consumers. It will hit shelves in May.

BIC has joined forces with the ING Renault Formula One team to launch a limited edition collection of BIC Mini and Maxi lighters and cases in its famous racing colours.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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