Shloer pushes sharing message

10 April, 2009

Shloer i s spearheading its new Best Served Shared marketing campaign with a five-month sponsorship deal with digital TV channel UKTV Food.

The link-up is expected to reach 3.5 million consumers and includes six new bumper-break ads which will be shown during a range of cookery programmes such as Oliver's Twists, Nigella's Express and Saturday Kitchen.

Advertorials, recipes and promotions will be featured online at and Shloer banner ads will appear on

newsletters sent to 150,000 consumers registered on UKTV Food's database.

A new print ad campaign in magazines such as Hello and OK! will

show Shloer being shared by friends and family at a variety of different social occasions.

The activity will be backed by an online competition on Shloer's website - - giving consumers the opportunity to enter a prize draw to win an Easter-themed hamper.

Tailormade promotional deals and in-store POS will also be available for retailers throughout the wholesale and retail channels.

Marketing communications controller Amanda Grabham said: "We are continuing to raise the bar in terms of the level of support for Shloer. The

Food to Share

UKTV Food sponsorship is a perfect fit for the brand, which is all about sharing and social occasions.

" Through

sponsorship we want to increase frequency of purchase among

users, whil e creating awareness and encouraging

consumers to try the brand."

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