Shopping spree up for grabs with Kit Kat

10 April, 2009

Consumers can win a share of £100,000 in Kit Kat Senses' latest on-pack giveaway.

Called Fashion Break, the promotion will give 100 consumers the opportunity to shop until

they drop with £1,000 cash.

Wrappers will also include

£2 vouchers for

leading online fashion retailers.

A £6 million campaign will be fronted by a "real -life model", who will be uncovered on a Kit Kat Senses -sponsored episode of Living TV's Coleen's Real Women. It will also include a new TV ad, breaking on May 4, sponsorship of the London Clothes Show and PR activity with Girls Aloud.

Consumers can find out if they've won at kitkat-perfectbreak.co.uk by entering a code found inside promotional wrappers.

Trade communications manager Graham Walker said: "Cash promotions are a great incentive for consumers to purchase, especially in these current economic times.

"




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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