Shopping spree up for grabs with Kit Kat

10 April, 2009

Consumers can win a share of £100,000 in Kit Kat Senses' latest on-pack giveaway.

Called Fashion Break, the promotion will give 100 consumers the opportunity to shop until

they drop with £1,000 cash.

Wrappers will also include

£2 vouchers for

leading online fashion retailers.

A £6 million campaign will be fronted by a "real -life model", who will be uncovered on a Kit Kat Senses -sponsored episode of Living TV's Coleen's Real Women. It will also include a new TV ad, breaking on May 4, sponsorship of the London Clothes Show and PR activity with Girls Aloud.

Consumers can find out if they've won at by entering a code found inside promotional wrappers.

Trade communications manager Graham Walker said: "Cash promotions are a great incentive for consumers to purchase, especially in these current economic times.


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