Limited edition Camels for indies

10 April, 2009

JTI is rolling out limited edition packs for its Camel brand, which will be available throughout April in the independent and wholesale channels.

The World Inside packs feature a "large and bold interpretation of the Camel logo", according to JTI, which remains intact when the lid is open.

Head of communications Jeremy Blackburn said: "The limited edition Camel packs have a fresh design in keeping with the brand's long

standing reputation for innovation."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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