Britvic's J20 steps out with a new look and £4m push

10 April, 2009

J20 will sport a revamped look from this month.

The makeover gives the brand "a bold, fresh, modern look", according to brand-owner Britvic, and the new label design communicates J20's "luscious, fruity flavour created by combining two fruits".

Britvic is also launching

a 75cl glass bottle in a share

pack exclusively for the off-trade.

Senior brand manager George Cobb said: "Consumers are

tightening their belts and dining in more as a result .The new J2O share pack is designed to make at -home dining

more special."

J20 will be supported by a £4 million marketing campaign running from April to July, with TV and press ads, and online activity.

The brand name Tango will be replaced with the word Thanks on limited edition bottles to say thank you to consumers

for voting to keep the brand from

being squeezed out of the market by the rise of

soft drinks that portray a better-for-you image.

Britvic's Save Tango campaign included a protest march across London Bridge led by comedian Dom Joly.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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