Bloke Coke back on our screens

24 April, 2009

Coke Zero is living up to its Bloke Coke nickname with

a new macho ad campaign: The Impossible Made Possible.

The six-month push will include cinema, TV, outdoor and digital ads . The TV ad shows a man waking up in his girlfriend's messy bedroom.

As she walks to the shower, her father begins knocking on the locked door. After

the man gulps down a Coke Zero, a SWAT team crashes through the window to help tidy the flat and airlift

him to safety.

The ad is designed to

appeal to the brand's target

twenty something male consumer, according to Coca-Cola, and

follows last year's link-up with the James Bond franchise.

Marketing director Cathryn Sleight said: "The tongue-in-cheek humour woven into this campaign reinforces the message that the impossible - such as

Great Coke

Taste,

Zero

Sugar - can happen."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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