Bloke Coke back on our screens

24 April, 2009

Coke Zero is living up to its Bloke Coke nickname with

a new macho ad campaign: The Impossible Made Possible.

The six-month push will include cinema, TV, outdoor and digital ads . The TV ad shows a man waking up in his girlfriend's messy bedroom.

As she walks to the shower, her father begins knocking on the locked door. After

the man gulps down a Coke Zero, a SWAT team crashes through the window to help tidy the flat and airlift

him to safety.

The ad is designed to

appeal to the brand's target

twenty something male consumer, according to Coca-Cola, and

follows last year's link-up with the James Bond franchise.

Marketing director Cathryn Sleight said: "The tongue-in-cheek humour woven into this campaign reinforces the message that the impossible - such as

Great Coke

Taste,

Zero

Sugar - can happen."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter