Walkers rolls out Red Sky campaign

24 April, 2009

Walkers' new premium crisps brand Red Sky is on TV in a multi-million pound ad campaign.

Featuring the strapline From Nature's Kitchen, the ad is designed to highlight the brand's use of natural ingredients. It depicts

bees, squirrels and birds working together to make the crisps. The voiceover says: "Nature works hard so you can enjoy new Red Sky potato chips."

The five-week campaign will also include ads in consumer press, online marketing and sampling.

Red Sky was launched last month as a stand-alone brand without the Walkers

name or logo

on the packaging.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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