Beyoncé freebies for Trident fans

24 April, 2009

Cadbury's chewing gum brand Trident is teaming up with Beyoncé in a £2.5 million consumer giveaway.

The on-pack promotion will give shoppers the chance to win one of 13,000 tickets to an exclusive Beyoncé concert at The O2 Arena on Nov

15.

It will be advertised using outdoor, print and digital ads, PR activity, radio slots and in-store POS.

Trade communications manager Kate Harding said: "With this unique promotion, Trident will drive fun and growth back into the gum category.

"Beyoncé is one of the biggest music stars on the planet and the

event will deliver more moments of pleasure for 13,000 lucky Trident and Beyoncé fans."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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