Coke in SPL sponsorship

20 September, 2010

Coca-Cola GB has signed a deal to become an official partner of the Scottish Premier League in football from the start of the 2010/11 season.

The three-year deal was sealed by SPL chief executive Neil Doncaster and Alan Halliday, regional director Scotland for CCE.

Halliday said: “The SPL provides a fantastic platform for us to really connect with local communities and fans who are passionate about their clubs across the country.”

Doncaster added: “We look forward to developing this partnership over the next three years to promote the SPL up and down the country.”




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Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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