Carling Premier gets set for increased distribution

20 April, 2017

Carling has relaunched its premium lager, Carling Premier.

The news follows last year’s announcement of its partnership with the Premier League, after which the decision was taken to relaunch Carling Premier with increased distribution.

Carling Premier is a 4.7% abv smooth nitrogenated lager, which is sold on draught and in cans with a nitrogenated widget to produce the smooth effect.

Jim Shearer, Carling’s brand director, said: “It is great to officially announce the relaunch of Carling Premier. The lager has always has a loyal following of drinkers, who have a latent love for the product and were eager for it to be available more widely, so we are excited to be able to increase its presence in the UK.

“For us, relaunching Carling Premier now makes perfect sense. Not only does the launch tie in with our partnership with the Premier League, but also at a time where many consumers are looking for something more premium. It is the perfect complement for our Carling original lager, with some great taste and refreshment, but with a smoother mouthfeel and drinking experience.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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