Ciroc gets first limited-edition variant

13 April, 2017

Diageo Reserve has introduced the first limited-edition expression for its ultra-premium vodka, Ciroc.

Ciroc Summer Colada, which comes in a white bottle, has flavours of natural pineapple and coconut flavours. It will be launched into the on and off-trades with two recommended serves: Ciroc Colada and Summer Colada Sunrise.

Nick Temperley, head of Diageo Reserve GB, said: “Ciroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on and off-trade, outperforming the category, up 33.6% in volume. Ciroc is leading the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last two years up 250% in volume and value. The new expression, Ciroc Summer Colada, will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”

Ciroc Summer Colada will be available from May, packaged in a 70cl bottle and priced at £39.94.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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