New look for Darnley’s gin

03 April, 2017

Darnley’s View gin has announced a raft of changes in advance of plans for ambitious growth in 2017.

Launched in 2010 by Edinburgh-based Wemyss Malts, the brand has undergone a major refresh, led by a new name – Darnley’s gin. New packaging with hand-drawn illustrations aims “to convey the different botanicals in each expression”.

There is a new addition to the portfolio – which currently comprises Darnley’s Original gin and Darnley’s Spiced gin – with Darnley’s Spiced gin ‘Navy Strength’, inspired by the career of Sir Rosslyn Wemyss, an ancestor of the owners and an Admiral of the Fleet who commanded ships worldwide in the early part of the 20th century.

The company has also said it is in the final stages of building a new distillery next to its sister whisky distillery at Kingsbarns in the East Neuk of Fife. Currently distilled in London, Darnley’s production will move exclusively to Scotland this summer.

The new distillery is being developed in a disused cottage in this secluded corner of Scotland, and plans for a visitor experience to add to Fife’s food and drink tourism scene are set to be announced within the next few months.

William Wemyss, owner and managing director, said: “We felt it was the right time to refresh Darnley’s gin and to bring production home to Fife, where the Wemyss family has lived and worked for centuries. Investing in the Darnley’s gin portfolio and in being ‘made in Scotland’ is another bold step in our business story.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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