Visitors have been asked to stipulate which country they are most interested in investigating and the UK is in the top five. France comes out top, followed by Italy, Spain, Australia and the UK.
Registration to the May event opened on 16 March and since this date more than 5,000 members of the wine trade have registered, which is the fastest visitor registration since The Fair returned to its Olympia venue.
The organiser is also asking those registering to identify price point, grape variety and current issues of interest. Traditional grape varieties dominate with nearly one third of visitors to date selecting Pinot Noir as their number one grape variety, followed by Chardonnay, Cabernet Sauvignon, Sauvignon Blanc, Malbec, Riesling, Merlot, Albarino, Tempranillo and then Shiraz. The price point visitors are most interest in is the premium category at £10 to £14.
In terms of trends and issues, Exchange Rates, Duty on Wine, and the EU Trade Deal are of most concern to visitors this year.
Show director, Ross Carter, said: “Our straw poll shows how far the English wine category has progressed in the last few years. Les than a decade ago it was barely on the radar and now we have 20 wineries at this year’s fair: generically, within the English Wine Producers pavilion and ‘Wines of Somerset’, exhibiting for the first time with Aldwick Court Farm & Vineyard and Smith & Evans; on importer stands; and as individual exhibitors. This interest reflects both the category growth but also the significant leap in quality over recent years.”
The London Wine Fair takes place between Monday 22 and Wednesday 24 May this year.