Kopparberg Raspberry Light cans launched

27 March, 2017

Kopparberg has extended its range with the launch of a canned Raspberry Light variant, which has already gained listings at Tesco and Asda.

The 25cl cans have just 85 calories each and respond to consumer demand for low-calorie alternatives to popular drinks.

They have been rolled out across the Tesco estate and will go into Asda in May, before being released for wider distribution in the summer.

Rob Salvesen, senior marketing manager at Kopparberg, said: “Not only are younger consumers living much busier lifestyles but many are increasingly making alternative lifestyle choices too.

“On occasion, we’ve found that our fans are looking for a lower calorie alternative that can still be enjoyed with friends.

“This trend has informed the development of our Light range, a convenient lower-calorie option that still packs in the same great-tasting fruit flavours that consumers know and love.”

The 25cl cans have an rrp of £1.80.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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