The 33cl can launch is designed to appeal to consumers who remember it fondly from trips to Thailand. It also aims to tap into the growing popularity of 33cl cans in the premium and craft beer categories.
Rob Hollis, head of world beer at Molson Coors said: “Singha is an iconic Thai beer with a strong brand and heritage worldwide. The new 33cl cans are a great way of building on the history of this great product and driving nostalgia amongst consumers who may have enjoyed a Singha Beer while on holiday. What is more, for potential stockists, the 33cl can also brings advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different in the fridge.”
Singha Beer was the first beer to be brewed in Thailand by Royal Permission in 2933. The 5% abv Thai beer is part of Molson Coors’ world beer portfolio along with Grolsch, Cobra, Staropramen and Pravda.