Molson Coors introduces Singha in cans

27 March, 2017

Singha Beer is now available in cans, with the launch timed to coordinate with Thai New Year festivities.

The 33cl can launch is designed to appeal to consumers who remember it fondly from trips to Thailand. It also aims to tap into the growing popularity of 33cl cans in the premium and craft beer categories.

Rob Hollis, head of world beer at Molson Coors said: “Singha is an iconic Thai beer with a strong brand and heritage worldwide. The new 33cl cans are a great way of building on the history of this great product and driving nostalgia amongst consumers who may have enjoyed a Singha Beer while on holiday. What is more, for potential stockists, the 33cl can also brings advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different in the fridge.”

Singha Beer was the first beer to be brewed in Thailand by Royal Permission in 2933. The 5% abv Thai beer is part of Molson Coors’ world beer portfolio along with Grolsch, Cobra, Staropramen and Pravda.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter