The new company, based at Leyton, London E10, currently produces three bottled beers: a 4.2% abv craft lager, the 4.2% abv pale ale called Hackney Hare and a 5.5% abv IPA. The business was set up by co-directors, Jas Hare and Stacey Ayeh, who between them have years of experience in the drinks trade.
Hare said: “The three beers are a gateway between modern craft beer and brewing techniques and the old styles and methods, taking inspiration from classics and adding a modern twist. Distinct flavour profiles for all our beers are of paramount importance to us as well as our attention to detail. We like an upfront and bold hoppy flavour, a satisfying bite to the beer, smoothly balanced due to a nice malty body and warming alcohol.”
The brewery sources most of the malt used in its beers from the UK plus British hops boosted by punchy flavoured hops from New Zealand and America.
Magic Spells Beers are available in 33cl and 55cl bottles, priced at £2.49 and £2.99 respectively.