New flavour and cans for Smirnoff cider

13 March, 2017

Diageo has added Mandarin & Pink Grapefruit flavour to the Smirnoff cider range it introduced last year.

It has also launched its existing Passionfruit & Lime and Raspberry & Pomegranate flavours in 10-packs of 33cl cans.

Katie Hunter, innovation commercialisation manager at Diageo GB, said: “The new can formats will make the range an even more compelling offering for retailers, enabling them to unlock the full potential of the cider category.”

The new flavour is in 50cl bottles only.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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