The Graham Norton range, produced by Invivo Wines, will be available to multiple retailers via PLB and the on-trade via Matthew Clark.
Invivo Wines was set up in 2008 in New Zealand by Tim Lightbourne and Rob Cameron and is described as “the Southern Hemisphere’s first equity crowdfunded winery”. The wines in the range come from Central Otago, Marlborough and Gisbourne, and in 2011 the company supplied Invivo Sauvignon Blanc to the UK TV show ‘The Graham Norton Show’.
This partnership led to the creation of the first vintage of Graham Norton’s Own Sauvignon Blanc in 2014, which was produced by Invivo in collaboration with the presenter. The GN Sauvignon Blanc sold out in days in New Zealand, which led to distribution across five countries. The GN range has since been expanded to include a Shiraz and a Rosé.
Andrew Shaw, group buying director for Conviviality, said: “We are delighted to be working with Graham Norton and Invivo Wines. The wines have already had significant success in the UK and we are looking forward to building on this through the various channels. The Graham Norton wines offer excellent quality alongside a great brand proposition and we are looking forward to maximising the opportunities this presents us with.”
Rob Cameron, co-founder at Invivo, said: “We are very excited to be partnering with the team at Conviviality, with their extensive UK coverage in multiple channels allowing greater access for the British public to Graham’s wines and Invivo. We are not a winery that follows the norm, so stand by for some fun activity coming up to support our customers. Over the years we have done some hard yards building up the brand. It’s great to see a company like Conviviality coming on board with us.”