Kingsland reveals pouch format wines for Co-op stores

28 February, 2017

Kingsland Drinks is adding to its fusion wine portfolio with a new pouch format, which will go into 1,600 Co-op stores from this month.

The first drink in Kingsland’s new pouch format is a Strawberry and Lime fruit fusion wine, which the company says it can be served chilled, over ice or as a cocktail, blended with sparkling wine and soda water.

The 1.5 litre pouch format (rrp: £7.49) will keep the fruit fusion fresh for four weeks once opened. Kingsland said the packaging is light and easy to dispense, making it an ideal purchase for outdoor entertaining.

Jo Taylorson, marketing controller at Kingsland, said: “In response to our WinePRO research, we wanted to create a range of wines and fruit fusion drinks that engaged with and understood the motivations of the ‘beginners’ and ‘millennial’ consumers. Our LIVE Strawberry and Lime fusion has a lower abv that standard wine at 9% and has a sweeter taste profile, so is perfect for this audience.”

Joe Turner, wine buyer at the Co-op, said: “The new LIVE Strawberry and Lime Pouch satisfies Co-op customers’ needs for an easy-to-use, transportable format and will recruit younger consumers into the wine category. The ambition is then, of course, to ensure that wine remains in their repertoire of alcoholic beverages.”

The pouch newcomer joins others in the LIVE range, such as LIVE to Sparkle Zinfandel Rose, LIVE Sauvignon Blanc PET, LIVE Zinfandel Rose PET and LIVE Merlot PET. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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