The first drink in Kingsland’s new pouch format is a Strawberry and Lime fruit fusion wine, which the company says it can be served chilled, over ice or as a cocktail, blended with sparkling wine and soda water.
The 1.5 litre pouch format (rrp: £7.49) will keep the fruit fusion fresh for four weeks once opened. Kingsland said the packaging is light and easy to dispense, making it an ideal purchase for outdoor entertaining.
Jo Taylorson, marketing controller at Kingsland, said: “In response to our WinePRO research, we wanted to create a range of wines and fruit fusion drinks that engaged with and understood the motivations of the ‘beginners’ and ‘millennial’ consumers. Our LIVE Strawberry and Lime fusion has a lower abv that standard wine at 9% and has a sweeter taste profile, so is perfect for this audience.”
Joe Turner, wine buyer at the Co-op, said: “The new LIVE Strawberry and Lime Pouch satisfies Co-op customers’ needs for an easy-to-use, transportable format and will recruit younger consumers into the wine category. The ambition is then, of course, to ensure that wine remains in their repertoire of alcoholic beverages.”
The pouch newcomer joins others in the LIVE range, such as LIVE to Sparkle Zinfandel Rose, LIVE Sauvignon Blanc PET, LIVE Zinfandel Rose PET and LIVE Merlot PET.