The new shop, which will open this summer, will stock the company’s full range of wines and spirits. It will be located at the site of the former independent wine shop Duckers, which closed recently after 118 years.
The new shop’s central location is expected to attract tourists, students and staff from Oxford University. The store will be managed by Mark Warde-Aldam, who previously worked as a senior manager at Majestic in Summertown.
Ted Sandbach, MD and owner of The Oxford Wine Company and The Oxford Wine Café Group, said: “There are no wine merchants in the centre of Oxford because of the high rents and complex one-way system and I think we miss out on tourists who don’t necessarily know the Botley Road site, our other shop on the outskirts of Oxford. We need somewhere central so we will be accessible to the many students, tourists, university buyers and the public who work in the city centre.”