Gem-cut blue bottle is latest limited edition for Absolut

15 February, 2017

 A blue bottle with an asymmetrical gem-like shape is the latest limited edition from Absolut vodka.

The Absolut Facet bottle has been created to tie-in with the Swedish vodka’s Absolut Nights marketing platform and is designed to reflect the many “faces” – such as DJs, party fixers and bartenders – who make big nights out come together, brand owner Pernod Ricard said.

Adam Boita, head of marketing at Pernod Ricard UK, said: “Over the years we have presented some highly anticipated limited editions to the vodka category and we are very excited to continue this legacy with the launch of Absolut Facet.

“Absolut embodies the idea that the best nights happen out of the blue and Absolut Facet fully reflects this, supporting the Absolut Nights campaign which inspires shoppers to embrace spontaneity.”

The bottle is available across grocery and convenience channels with an rrp of £18.75.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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