The spirits company, which formed in October, has also revealed the appointment of an advisory panel of business leaders and a “ground-breaking” partnership with developmental organisation Challenges Worldwide.
The panel will allocate funds raised by sales of its gin for overseas courses run by Challenges Worldwide through the International Citizen Service (ICS). The announcements come as Ginerosity continues to gather momentum with sales across Scotland and the rest of the UK.
Ginerosity said successful applicants will go on 10-12 week placements in sub-Saharan Africa, where they will work for a local social enterprise business, helping it to meet criteria that will enable it to attract investment. The applicants are given feedback and support throughout their time in Africa by Challenges Worldwide staff.
On their return to the UK, applicants will be eligible to sit the Chartered Management Institute (CMI) Level 5 qualification in Professional Consulting. The Ginerosity team will cover the £300 price of the certificate for its applicants, plus contribute towards the £800 ICS fundraising target.
Ginerosity director and social entrepreneur, Chris Thewlis, said: “The ripple effect of this concept is limitless. By helping one young adult, we support another social enterprise, helping it grow and expand, which in turn helps others. The young people we help fund return home and champion other social enterprises, including, we hope, Ginerosity; as well as gain a valuable qualification.
“This unique, innovative project feeds itself, and is delivered simply by people buying our beautiful gin. I urge gin lovers everywhere to support the Ginerosity mission.”
Applications are assessed by the newly appointed Ginerosity panel, which is chaired by Alex Bruce, managing director of Adelphi Distillery. Others on the panel include Jem Gammell, Adam Hardie, Alan McGuiggan, Arthur McIvor, Joanne McNeill, Diane Pickering, Lindsey Sibbald and Melanie van de Velde.
Mr Bruce, chair of the panel, said: “This is a really exciting project, and I am truly honoured to be involved. There is genuine optimism in the Scottish food and drink industry currently, especially with the inherent authenticity and traceability that comes with bespoke products like Ginerosity. The fact the brand can directly support young adults, who have not had the opportunities that many of us have enjoyed, into real and tangible careers is genuinely inspiring”
Ginerosity was established in October 2016 by Mr Thewlis, director of Beer for Good CIC, Matthew Gammell and Marcus Pickering, founders of Summerhall Distillery, where Ginerosity is made; Dave Mullen from Story UK; and David Moore, ceo of Flavourly.com and director of the Craft Beer Clan of Scotland.
The first young adults will receive their funding by April, with the programmes beginning in June. Similar trips take place in the autumn and winter, supporting hundreds of young adults and social enterprises globally each year.