The new look will make its first public appearance at next week’s Craft Beer Rising festival in London.
Marketing manager Emmy Webster said: “This marks a huge step forward for the Butcombe brand.
“It is as much a reflection of who we are as it is a statement of the development of the company, our intent for the future and our ambitious growth plans.
“This new direction aligns with our vision of becoming one of the nation’s most popular brewers.”
The brewer is expanding its production capability over the next five years.