The collection of 12 wines, which cost under £8 each, will form part of Aldi’s Spring Wine Festival. Each have been carefully curated by Aldi’s wine buying team and each has its own personal story relating to its makers, and journey from grape to glass.
Tony Baines, joint managing director for corporate buying at Aldi, said: “There is a real appetite for our ever-growing customer base to try wines with a great story and provenance, providing the perfect excuse to introduce this exciting range.
“We pride ourselves on our close relationships with some of the world’s best suppliers and vineyards who have also helped us formulate our famous core collection. We want to ensure that we are bringing quality wines with great stories behind them – but without the hefty price tags.”
The launch of the Spring Wine Festival follows Aldi’s most successful Christmas to date; the retailer sold more than 13.5m bottles of wine, Champagne and Prosecco in December alone.
The supermarket was also named ‘Multiple Wine Retailer of the Year’ at this year’s Drinks Retailing Awards for the third consecutive year.
The Aldi Wine Festival collection is available in stores and online, while stocks last. Wines in the collection include:
BX Cremant de Bordeaux Rose, Bonfleur Languedoc Reserve 2011, Big Bill Red (an unusual blend from South Africa), Mo Sisters Coonawarra Cabernet Sauvignon, Rachelsfontein Chenin Blanc, El Mayoral, Survivor Generation (a South African Shiraz Mouvedre) and The Little Princess from Hungary.