France is also increasing its participation this year, with InterRhone exhibiting and Chateauneuf-du-Pape returning with a full stand, following the success of its Pop Up Tasting last year. Vinadeis, France’s largest wine producer, will also make its LWF debut, and separately, the Spanish region, Camara de Alava, will exhibit for the first time.
Wines of Germany UK’s managing director, Nicky Forrest, said she is excited about taking exhibition space at the event after such a long absence.
“We are delighted to be back at the London Wine Fair in 2017 after seven years. With our trade campaign now bigger than ever with increasing interest in the category, we feel it’s time to bring our funky Berlin inspired bar to the London Wine Fair. The Wines of Germany stand will feature the Top 50 Wines of Germany along with a focus on the ‘other varieties and styles, including Pinot Gris, Pinot Blanc, Pinot Noir, Sauvignon Blanc and Sekt. Over the past few years the Pinot trio has been thriving in German soils and we are seeing some really interesting examples coming into the UK – Germany is now the world’s largest producer of Pinot Blanc. Our Berlin bar will serve as a dynamic and interesting hub for our importers and producers where they can meet customers and prospective and have a base at The Fair.”
Show director, Ross Carter, added: “We are delighted to see some of the major generic bodies back on board as well as new regions reinforcing the sense of discovery The London Wine Fair is renowned for. This reflects the continued strength of the UK market – particularly in the on-trade and independent sectors – as well as a renewed confidence in The Fair as a must-attend exhibition.”
The London Wine Fair will return to a later slot in May, taking place between Monday 22 and Wednesday 24 May this year.