Kingsland Drinks reveals new British wine range

14 February, 2017

Kingsland Drinks has revealed a new range of British wines, comprising a white, rose and a rose fizz.

Willow & Stone was created in response to research from Kingsland’s research tool, WinePRO, which indicated a clear need for an “affordable, fresh tasting wine for spontaneous occasions”.

Jo Taylorson, marketing controller, Kingsland Drinks, said: “We know from our research that the beginners, or millennials, are looking for wines that will suit multiple usage occasions; at home, dinner with friends or as a gift. Willow & Stone answers that need. We were also able to create a premium tasting fizz using our carbonation line which responds to the increased thirst for sparkling products.”

The company unveiled its carbonation line last year, alongside the launch of two sparkling versions of its Shorn wine brand. The line can fill up to 15,000 bottles an hour, and the 

Neil Anderson, marketing director at Kingsland, said: “We had the foresight a while ago to develop our own carbonation line and sparkling is now a huge category. There has to be alternatives to Prosecco, and the quality of these sparkling options, when compared with similar drinks, is exceptional.”

The drinks have a recommended retail price of £3.39 for the still and £3.99 for the sparkling variants. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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