Mahiki bottles its party spirit with rum-based NPD

13 February, 2017

Mahiki, the world famous bar and nightclub, is launching Mahiki Coconut Rum this month, followed by Mahiki bottled cocktails this spring.

The 21% abv Mahiki Coconut Rum liqueur (rrp £14 for 70cl) is a blend of Jamaican and Polynesian rums with Western Samoan coconuts. The clear glass bottle, which features bright, colourful Polynesian tiki motifs and Hawaiian botanicals, has been designed by British street-fashion designer Henry Holland.

Mahiki bar manager, Georgi Radev, said: “There is a very pleasant coconut flavour, and you can really taste the rum base. It lends itself well as a base for cocktails, and also stands out as a distinctive spirit on its own.”

The three bottled cocktails – Treasure Chest, Pina Colada and Coconut Grenade -will come in 20cl single serve bottles, priced at £1.90 each. The three cocktails are from Radev’s menu at Mahiki Club.

The drinks will be distributed by Cellar Trends in the on and off-trade.

To support the launch, Radev is teaming up with Cellar Trends for the Mahiki Coconut roadshow, starting with Edinburgh and Cardiff. The Mahiki-make-overs will run for several nights and will host trade guests and parties for consumers, while also featuring celebrity DJs and personalities from TV’s Made in Chelsea and TOWIE. Party kits for the roadshows also include tiki-designed drinking vessels.

Caroline Pihoue, brand manager for Mahiki Coconut Rum liqueur at Cellar Trends, said: “Mahiki Coconut Rum will bring the Mahiki party style to bars and clubs around the UK. Our roadshow in key cities will support the bar and retail trade and engage with consumers. With such an established brand name, Mahiki Coconut Rum liqueur has all the makings of a high volume, iconic brand of the future.”

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