Dry January turns out to be pretty wet

07 February, 2017

The dreaded Dry January turned out to be something of a damp squib as sales of beers wines and spirits grew 2.1% in the four weeks to January 28, making it the best performing FMCG category.

Nielsen data shows the overall grocery market was down 1.1% but BWS grew 2.1% on the previous year, putting it ahead of frozen (+1.8%) as the star performer.

Nielsen said a move to simpler promotional mechanics has benefited the grocery market.

Mike Watkins, Nielsen’s UK head of retailer and business insight, said: “We anticipate the industry to grow around 2% this year, an improvement on 2016, primarily due to the return of cost price inflation after three years of deflation and the depreciation of sterling – yet grocery spend remaining robust despite price rises.

“The discounters will continue to grow faster than this due to the acceleration of new store openings which could push their market share to 13% for the first ever time.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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