The supplier became part of Conviviality when it purchased Bibendum PLB last year and forms part of a group that also includes Matthew Clark, Bargain Booze and Wine Rack.
PLB serves off-trade retailers across the UK and its key focus will be on championing Viña Santa Rita, the bestselling brand in the domestic Chilean market.
PLB will also distribute core brands 120 Santa Rita Santa Rita Medalla Real, The National Gallery Series and Tres Medallas, along with a few smaller brands plus Wave Series by Carmen.
Andrew Shaw, group wine buying director at Conviviality, said: “Viña Santa Rita is an extremely important addition to our South American portfolio of suppliers. The heritage, scope and universal quality of Santa Rita wines speaks for itself so we are incredibly honoured to be working with these brands in the UK off-trade.”
Terry Pennington, export director for Europe at Santa Rita Estates, added: “The British market continues to evolve and to keep pace with developments the move to Conviviality is an exciting one for Viña Santa Rita.
“PLB and Bibendum have an exceptional portfolio of high quality and loyal customers in the off-trade and, working as a team, we are very much looking forward to expanding our business both into existing and new channels.”