Sopexa unveils new managing director

25 January, 2017

Michèle Haddon has taken over as managing director for Sopexa UK and Ireland after Anne Burchett left the business in late 2016.

Haddon has spent more than 17 years in strategic marketing and communications, with a career taking in several leading agencies and brands.

She speaks English, French and Spanish, and has worked with Russian Standard Vodka, Coca-Cola, L’Oreal Paris & Professional, Johnson & Johnson, P&G, Christian Dior, Liz Earle, GSK, KFC, Bayer, Unilever, Tesco, Nokia, Sony, Nintendo, Vodafone, Türk Telekom, Vimpelcom, Elekta and Smart Eyes.

In the UK her career has seen her work on Sainsburys and Asda, along with Superdrug, St-Tropez, Virgin Media and more.

Haddon, who graduated from the University of Coventry, will report to Sylvain Rouchy, managing director for Northern European. 

Sopexa handles marketing for a number of French wine regions and brands such as Nicolas Feuillatte and Bouvet Ladubay, along with Sogevinus’ port brands and Turkish winery Kavaklidere.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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