Australia is once again engaging and exciting with its fantastic medley of diverse and captivating wines. This is reflected in the way Australia is approaching the UK market. Wineries that lost listings are back, hungry for their rightful place on lists, while newcomers to the UK are also – significantly – knocking on the door. Meanwhile, the most recent figures reveal that Australia has been pushing up its value sales at all price levels above the entry point, suggesting that it is a good time to ensure that portfolios are primed to make the most of the only top-five wine category that is in growth.
What is more, the evolution in Australia over the past decade, from greater restraint and finesse among the classic styles, to the emergence of a ‘new wave’ of varieties, regions and styles, by way of greater focus on typicity and terroir, has reinvigorated the offer. Quality, too, has never been better, with value to be found across the spectrum of what Australia can offer.
This joint OLN and Harpers report explores these themes, aiming to deliver what drinks retailing businesses need to know to stay fully abreast of the commercial opportunities offered by the southern hemisphere’s most dynamic wine-producing scene.