Hirshfeld, who has worked in the wine industry for 17 years, joins Berry Bros from Direct Wines, where she held the role of Wine Director for the past five years. In that role, Hirshfeld managed the wine buying for all of the company’s businesses including the UK, US, Asia Pacific and Wholesale.
In her role as buying director at Berry Bros, Hirshfeld will oversee all areas of the parent company’s businesses, which includes Fields Morris & Verdin. She will take overall responsibility for all buying and supplier management decisions with the exception of Fine Wine buying, which will continue to be led by Max Lalondrelle. Mark Pardoe MW will continue in his current role working with Hirshfeld as wine director.
Berry Bros’ chief executive Dan Jago said: “We are thrilled Abi is joining us. She brings with her a wealth of buying experience form her years in the trade.
“Berry Bros & Rudd has a highly experiences team of buyers and under Abi’s direction we look forward to being able to develop and grow the industry-leading wine range with which we provide our customers.”
Hirshfeld added: “I am very excited to have the opportunity to join Britain’s oldest wine and spirit merchant and to work with their incredible range of wines. I am really looking forward to working with the very talented buying team and can’t wait to get started in January.”