Moet revives its personalisation service in Selfridges

22 November, 2016

Moet & Chandon has launched its personalisation service in Selfridges in time for Christmas.

Moet has partnered with Selfridges for the second year running to install exclusive personalisation stations at their London, Birmingham and Manchester stores. Within these stations shoppers can upload an image of their choice and create their very own front label for Mini Moet Imperial Blanc (£19.99) and Rose (£19.99) cuvees. A bespoke in-store Moet wrapping facility (£5 per item) is also available, allowing personal messages to be added to branded gift wrap with the click of a button.

Julie Nollet, marketing and communications director at Moët Hennessy UK, said: “Celebration and generosity are at the heart of Moët & Chandon and our personalisation service gives us the opportunity to spread this message during the festive period. The personalised bottles add a playful element to enhance those special Moët moments, whether gifting or raising a glass.”

The personalisation and gift wrap service is also available at uk.moet.com, with customised bottles delivered just a few days after an order is placed.

And for the first time Moet is also offering the service to key on-trade accounts around the UK, for private and corporate events. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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