Rude Wines was set up by Tony Killeen and Deborah Guest in 2013 because they were fed up of being offered mediocre wines and keeping a stiff upper lip when drinking them.
The business has grown over the past three and a half years and Guest said moving into own-label was the obvious next step on a journey that has seen them voted one of The Independent’s top online retailers of 2016.
The Rude Reserve Rouge 2015 is a blend of Merlot, Syrah, Grenache and Cabernet Sauvignon from Domaine de Cassagnau in the south of France.
Rude Reserve Blanc 2015 is a Côtes de Gascogne blend from Domaine de Pellehaut in SW France featuring Colombard and Chardonnay, with a smattering of Sauvignon, Ugni Blanc and Petit Manseng.
Both were blended by Yvan Meyer and are retailing for £8.99 at www.rudewines.co.uk.
Guest, sales director at Rude Wines, said: “Founder Tony Killeen combined his passion for wine with a daringly different approach when he established Rude Wines in 2013. Fast forward three and a half years and the next logical step was to see the Rude Wines logo emblazoned on our very own house wines.
“We’ve had a lot of fun finding out what styles of wines really do it for our customers and we can’t wait to hear what they think of this cheeky duo.”
Rude Wines’ wine buyer Gerald Duff added: “We’ve worked hard to craft these blends in tune with our customer feedback and we’re delighted with the results. Fresh and fruity and with a bold label to catch the eye, at £8.99, this duo really over-delivers on quality and gives customers great bang for buck.”
Rude Wines has a range of more than 200 wines as far afield as Peru and Canada.