Corky’s Schnapps gets sparkly new look

17 October, 2016

Corky’s Schnapps has revealed a new visual identity with a metallic new look that aims to “bring the glitter to life”.

The new look has been applied to the full range of 15% abv schnapps, which includes five flavours: Blueberry, Mango, Sour Apple, Sour Cherry and Raspberry Glitter. The drinks, described as “the only glitter schnapps on the market” , is designed to be enjoyed as a single shot or incorporated into a fruity cocktail.

As of this month Corky’s will be released in sleeved bottles, with the new sleeve covering the entire body of the bottle, using vibrant eye-catching colours to create greater on shelf standout. The entire range is coated with the metallic new look, which also features a partition through the label allowing consumers to see the liquid and glitter.

The launch will be supported by a range of POS materials, along with national sampling campaigns and customer activity. 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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