Corky’s Schnapps gets sparkly new look

17 October, 2016

Corky’s Schnapps has revealed a new visual identity with a metallic new look that aims to “bring the glitter to life”.

The new look has been applied to the full range of 15% abv schnapps, which includes five flavours: Blueberry, Mango, Sour Apple, Sour Cherry and Raspberry Glitter. The drinks, described as “the only glitter schnapps on the market” , is designed to be enjoyed as a single shot or incorporated into a fruity cocktail.

As of this month Corky’s will be released in sleeved bottles, with the new sleeve covering the entire body of the bottle, using vibrant eye-catching colours to create greater on shelf standout. The entire range is coated with the metallic new look, which also features a partition through the label allowing consumers to see the liquid and glitter.

The launch will be supported by a range of POS materials, along with national sampling campaigns and customer activity. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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