In July 2016 exports rose by 17.9% in volume and 20.9% in value since July 2015, according to Business France. This follows last year’s increase in 2015 of 14.4% in volume and 8.9% in value.
The Crus are leading exports with a whopping 53.3% increase in volume and and 46.48% in value. Sales of Beaujolais-Villages AOC are also up; 15.7% in volume and 10% in value.
Beaujolais saw one of the biggest growths in volume of any French region ahead of Burgundy (16.8%) and Provence (16.2%), although in value growth terms exports rank second behind Provence, but in front of the Loire Valley and Burgundy.
These figures match the current trend for wines with more freshness, finesse and capability of matching an array of food. In addition, Beaujolais is experiencing a wave of new winemaking techniques, such as longer macerations, the use of indigenous yeasts or cask ageing, which are leading to more complex and interesting Beaujolais styles.
Wine expert, Jamie Goode, said: “Beaujolais is a region whose time has come. A new generation of winegrowers is now making the most of the excellent terroirs in the region, and Gamay is proving to be a great variety to act as a lens for interpreting these soil differences.”
Aurélie Vabre, Export Manager for Beaujolais Wines commented: “The UK market is very exciting for Beaujolais at the moment – exports are steadily rising and the region is increasingly acclaimed by the trade. We attend many consumer events around the country, and are constantly surprised at the positive reaction to our wines.”