Macallan releases age statement Double Oak

12 October, 2016

Macallan has released an age statement whisky matured in a combination of sherry-seasoned European and American oak.

The move comes four years after the distiller announced it was replacing age statements on is core 1824 range with colour-graded whiskies in a bid to better manage stocks of whisky in its warehouses.

The move led to a number of rival distilleries taking a similar approach.

Macallan’s new Double Oak 12 Years Old is designed to sit between Macallan’s existing premium Sherry Oak and Fine Oak ranges and will have a UK rrp of £55.

Chris Anderson, luxury marketing controller for distributor Maxxium UK, said: “Macallan Double Cask provides us with the opportunity to offer the trade an additional variant and, importantly, a new style of The Macallan at the 12 years old position and price.

“In turn this means we can offer the consumer a wider choice of products at this level, and encourage trial and exploration within the Macallan portfolio.”




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