Macallan releases age statement Double Oak

12 October, 2016

Macallan has released an age statement whisky matured in a combination of sherry-seasoned European and American oak.

The move comes four years after the distiller announced it was replacing age statements on is core 1824 range with colour-graded whiskies in a bid to better manage stocks of whisky in its warehouses.

The move led to a number of rival distilleries taking a similar approach.

Macallan’s new Double Oak 12 Years Old is designed to sit between Macallan’s existing premium Sherry Oak and Fine Oak ranges and will have a UK rrp of £55.

Chris Anderson, luxury marketing controller for distributor Maxxium UK, said: “Macallan Double Cask provides us with the opportunity to offer the trade an additional variant and, importantly, a new style of The Macallan at the 12 years old position and price.

“In turn this means we can offer the consumer a wider choice of products at this level, and encourage trial and exploration within the Macallan portfolio.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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