Grouse to launch double-whammy autumn ad campaign

12 October, 2016

Famous Grouse whisky is spending £2 million on a pre-Christmas TV campaign.

The campaign will relocate the grouse seen for many years in its ads in a studio setting to its natural highland environment.

It will focus on positioning the brand as “perfectly-balanced”  and “smooth”.

The first ad appears from October 17 with a second to follow next month.

Johna Penman, marketing controller for the brand at distributor Maxxium UK, said: “We’ve invested a significant amount in this festive season and it’ll be the first time we’ve run two ads for Famous Grouse in rotation.”

Outdoor ads will appear on 3,000 bus shelters and 400 supermarket poster sites in major cities, for two weeks in October and again in December.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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