Grouse to launch double-whammy autumn ad campaign

12 October, 2016

Famous Grouse whisky is spending £2 million on a pre-Christmas TV campaign.

The campaign will relocate the grouse seen for many years in its ads in a studio setting to its natural highland environment.

It will focus on positioning the brand as “perfectly-balanced”  and “smooth”.

The first ad appears from October 17 with a second to follow next month.

Johna Penman, marketing controller for the brand at distributor Maxxium UK, said: “We’ve invested a significant amount in this festive season and it’ll be the first time we’ve run two ads for Famous Grouse in rotation.”

Outdoor ads will appear on 3,000 bus shelters and 400 supermarket poster sites in major cities, for two weeks in October and again in December.




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter