The premium Spar Prosecco Speciale, which will be priced at £9, offers its shoppers the opportunity to go for a more luxurious variant than its already “hugely successful” Perlezza Prosecco. The launch is expected to bring Spar an extra £350,000 in retail sales.
Cath Mcilwham, Spar UK head of brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time.
“Sales of Prosecco outpace Champagne in the UK, and Prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”
The award-winning Spar Perlezza Prosecco is one of the fastest growing and biggest selling sparkling wine brands in the UK impulse channel excluding wine specialists, according to Nielen data.
“Alcohol represents a great opportunity for Spar retailers to boost sales in the run up to the festive season, so it’s essential that we at Spar Brand are offering them a credible, great-tasting range at excellent value prices,” said McIlwham.
“According to Him! research, 11% of shoppers choose to buy alcohol in a convenience store over the range of other options in the marketplace, and this is growing year on year,” she said.
What’s more, 5% of customers now buy alcohol for gifting in a convenience store. Spar is catering for this market with its range of gifting options, including the return of its successful Perlezza Prosecco and Chocolate Gift Pack (RRP £5).
Also this year, Spar has chosen its 12 Wines that are perfect for Christmas. They are:
- Les Trois Couronnes
- Champagne Marquis Belrive
- Valpolicella Ripasso
- Prosecco Speciale
- Provence Rosé
- Touraine Sauvignon Blanc
- Valdepenas Gran Reserva
- Rioja Ursa Maior Reserva