Spar adds premium tier to Prosecco as demand soars

10 October, 2016

Spar is set to launch a new Spar-branded Prosecco to offer shoppers the chance to trade up.

The premium Spar Prosecco Speciale, which will be priced at £9, offers its shoppers the opportunity to go for a more luxurious variant than its already “hugely successful” Perlezza Prosecco. The launch is expected to bring Spar an extra £350,000 in retail sales.

Cath Mcilwham, Spar UK head of brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time.

“Sales of Prosecco outpace Champagne in the UK, and Prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”

The award-winning Spar Perlezza Prosecco is one of the fastest growing and biggest selling sparkling wine brands in the UK impulse channel excluding wine specialists, according to Nielen data.  

“Alcohol represents a great opportunity for Spar retailers to boost sales in the run up to the festive season, so it’s essential that we at Spar Brand are offering them a credible, great-tasting range at excellent value prices,” said McIlwham.

“According to Him! research, 11% of shoppers choose to buy alcohol in a convenience store over the range of other options in the marketplace, and this is growing year on year,” she said.

What’s more, 5% of customers now buy alcohol for gifting in a convenience store. Spar is catering for this market with its range of gifting options, including the return of its successful Perlezza Prosecco and Chocolate Gift Pack (RRP £5).

Also this year, Spar has chosen its 12 Wines that are perfect for Christmas. They are:

  • Châteauneuf-du-Pape
  • Les Trois Couronnes
  • Champagne Marquis Belrive  
  • Valpolicella Ripasso
  • Chablis
  • Prosecco Speciale
  • Provence Rosé
  • Primitivo    
  • Touraine Sauvignon Blanc
  • Valdepenas Gran Reserva
  • Rioja Ursa Maior Reserva
  • Sancerre    

Bookmark this

Site Search


Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know