The campaign, which ran for the first time last year, delivers market leading promotions and money-off deals to its shoppers every week from 6 October for 12 weeks.
Offers will run on top brands including Smirnoff, Coca-Cola and Budweiser as well as on Christmas essentials and Spar Brand’s award-winning products.
Digital activity will include a dedicated page on Spar’s website as well as ideas for last minute Christmas recipes and party planning, such as ‘Alcoholic Fudge’ and ‘The perfect baked eggs breakfast’.
The website will also feature ‘how-to’ guides for mulled wine and festive Champagne cocktails, while social media support will run across Facebook, Twitter and Instagram.
Spar’s in-store radio will have a dedicated advert each week for each new deal as well as Christmas reminders and classic Christmas tunes. Finally, retailers will receive in-store POS.
Andy Burt, Spar UK Senior Marketing Manager, said: “The return of our ’12 Deals of Christmas’ promotion this year is backed by a host of marketing activities to help our retailers deliver consumers the best possible savings on key Christmas brands.
“As retailers are fighting for extra footfall, these deals will drive even more shoppers to SPAR stores every week from early October until Christmas!”