Pernod Ricard targets specialist retailers with peated Scapa Glansa

29 September, 2016

Pernod Ricard has launched a peated single malt whisky from Orkney called Scapa Glansa into the specialist retailer trade.

Scapa single malts have been produced on the island since 1885 but this is the first time it has moved into peated territory.

The signature Scapa single malt is finished in casks that have previously held heavily peated malt whisky to create Scapa Glansa, a whisky that carries no age statement.

The idea is to create a balance between the honey, heather and fruit notes typical to Scapa and a delicate bonfire smoke.

Rick Bennett-Baggs, marketing manager at Pernod Ricard UK, said: “The Scapa range is inspired by the unexpected contrasts of the Orkney Isles, and this exceptional Glansa expression is intended to represent a celebration of the contrast between the distillery’s historic location and the stormy seas and huge skies that surround it.”

Scapa’s master distiller Brian MacAulay added: “Scapa Glansa raises the bar of single malt Scotch whisky by drawing on its Orcadian heritage, truly reflecting the contrasts of the island.

“The steadfast team behind it has worked hard to ensure each dram delivers the exciting juxtaposition of a gentle sweet taste on the palate, followed by a markedly smoky finish. We are proud to offer this as a gentle introduction to the world of peated whiskies.”

Scapa Glansa is currently retailing at £44.95 on Master of Malt. 




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter