Aldi teams up with Denbies to move into English sparkling wine

27 September, 2016

Aldi has teamed up with Denbies Wine Estate in Surrey to launch its first English sparkling wine.

The Chalk Valley Quality English sparkling wine will retail at £14.99 and has been developed exclusively for Aldi shoppers by the supermarket’s buying team and Denbies’ winemakers.

The sparkler goes on sale at aldi.co.uk from October 2 and is part of Aldi’s bid to become "the UK’s go-to retailer when it comes to sparkling wine".

Aldi, which was named Multiple Wine Retailer of the Year and won the gong for best supermarket at the 2016 Drinks Retailing Awards, sold more than 5 million bottles of bubbly in 2015.

The Chalk Valley Quality English Sparkling Wine is described as “a high quality, dry and refreshing wine full of citrus aromas, a hint of flora and brioche, thanks to a higher percentage of Pinot Noir and Chardonnay grapes than some English sparklers, with a creamy texture, long, zesty finish and finely balanced acidity which is sure to prove popular with Aldi’s fizz fans”.

Tony Baines, joint managing director of corporate buying at Aldi, said: “The English sparkling wine market is booming as more and more Brits are recognising it as a world class product, worthy of going head to head with the finest Proseccos and Champagnes.

“Our buying teams have listened to this increasing consumer demand and we are proud to introduce the top quality Chalk Valley Quality English Sparkling Win’ to wine drinkers nationwide.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter