Rekorderlig swaps Winter variant with Spiced Plum

14 September, 2016

Rekorderlig Cider is gearing up for winter with the launch of Rekorderlig Spiced Plum.

The new limited edition flavour will replace the brand’s Winter Cider, which was first launched in 2009. The 4% abv Spiced Plum blends pear cider with plums, cherries and a mix of spices including cloves and cinnamon.

The launch of the drink, which can be served hot or cold, will be supported by sampling at key winter-themed events, as well as a dedicated marketing campaign encompassing social media.

Ali Pickering, brand director portfolio at Molson Coors, said: “Rekorderlig has an unparalleled commitment to extending the cider season beyond summer, so we’re thrilled to announce the launch of Spiced Plum.

“The brand isn’t one that stands still, and after six hugely successful years of Winter Cider, we felt it was time for a change.

“With Spiced Plum, we’re looking to reward Rekorderlig lovers with a reason to enjoy their favourite drink outside of the occasions that are traditionally associated with cider.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter