Heineken signs up Jose Mourinho to star in Champions League ad

13 September, 2016

Heineken has splashed the cash to recruit Man Utd boss Jose Mourinho for a new TV ad to coincide with the new 2016/17 season.

Heineken sponsors the UEFA Champions League and decided that Mourinho, twice a winner of the competition with Porto and Inter, was the perfect fit.

The film, called Prep Talk, was filmed by Snatch and Lock Stock director Guy Ritchie, who also directed David Beckham in an ad for Haig Club.

It sees Mourinho deliver a passionate and motivational address to fans across the globe. He challenges them to “prepare for match night, no matter where they are in the world and no matter what time zone they are in”.

Gianluca Di Tondo, senior director at Heineken, said: “Preparing for UEFA Champions League match night makes the experience even better.

“With a little bit of thought and effort, fans and their friends will have a greater experience. But sometimes a little inspiration is needed, and who better to motivate them to champion the match than Jose Mourinho.”

Mourinho said: “Heineken has been on the touchline with me through my whole UEFA Champions League career.

“I like what the brand stands for, especially its stance on responsible drinking. Filming the Prep Talk was a new, and very enjoyable, experience. Guy Ritchie is a great coach, and definitely got the best out of me.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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