Goa Premium gluten-free beer spills into off-trade

05 September, 2016

Viiking Ventures has now made its gluten-free Indian canned beer available for the UK drinks retailers, following growing consumer demand and success in the on-trade.

The gluten-free 4.8% abv Goa Premium Beer is packaged in 500ml cans, which are priced at £1.39. Until now the striking can, which depicts a Goan beach party scene, has only been available in the UK in restaurants in 340ml format alongside 650ml bottles.

Goa Premium Beer director, Frank Sequeira, said: “We have been bombarded with enquiries, not just from coeliacs and those with a gluten intolerance who want to drink our beer at home, but also from those customers who discovered the authentic Indian product in restaurants and like the clean, sharp, refreshing taste.”

The beer, which is brewed using a unique malt and maize-based recipe, is already available in around 300 bars and restaurants in the UK with strong sales reported from top London venues such as The Painted Heron, and leading regional restaurants such as Chilli Pickle in Brighton.

The beer is brewed from a brewery on the banks of the Kushavati River in India. 




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter