Diageo launches Guinness rye pale ale

24 August, 2016

Diageo’s pipeline of innovation coming out of its Guinness Brewers Project has continued with the launch of a rye pale ale.

The 5% abv brew uses crystal malt to balance a biscuit-like flavour with citrus and peppery notes, according to the brewer.

The Guinness rye pale ale joins Dublin porter, West Indies porter, golden ale and Hop House 13 lager in the ever-increasing range,

Peter Simpson, lead brewer from the Open Gate Brewery in Dublin, said: “In December a few of us at The Open Gate Brewery got together and made a rye pale ale as a Christmas gift for our friends and families.

“Everyone liked it so much we put it on tap at our Open Gate Brewery Bar where it’s been getting rave reviews. Now, we’re moving production to the big brew house and sharing it with everyone.”

It will be available in the off-trade from September, with an rrp of £1.99 for a 50cl bottle and eight-packs also available.

Nick Curtis-Davis, head of innovation at Guinness, said: “With premium bottled ale booming, we’re looking forward to introducing a delicious new beer into the sector with the launch of Guinness rye pale ale.

“We see this as a great opportunity to further open up the category to new consumers, whilst also providing the opportunity for retailers to tap into the 257 years of brewing heritage of the Guinness brand.”

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